Introducing Adobe Firefly

One of the most discussed topics in recent months is undoubtedly artificial intelligence, also used in the creative world, in this last period we have seen numerous tools and plugins that work with Ai, to generate illustrations, photographs, videos, and even music.

The discussion we have is not so much whether it is right to use artificial intelligence to create content because, in my opinion, artificial intelligence is one more tool in a creative’s palette, the real question has always been how copyright is handled, during the data generation stage where Ai creates the digital content.

Copyright and Artificial Intelligence “Do Not Train”

Copyright seems to have been managed in an innovative way by Adobe, which made its debut with Adobe Firefly, a new AI tool. Through initiatives such as the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity , Adobe champions accountability and transparency in generative AI. Who is working on a universal “Do Not Train” content credential tag that will remain associated with a piece of content wherever it is used, posted, or stored.

Firefly is the new Abobe branded tool, focused on the creative generative artificial intelligence arriving on Adobe products, initially focused on the generation of image and text effects. Firefly will offer new ways to invent, and meaningfully create creative workflows.

Firefly‘s vision is to help people expand their natural creativity. As an integrated model within Adobe products, Firefly will offer generative AI tools purpose-built for creative needs, use cases, and workflows.

Adobe is working to make AI-generated artwork legitimate and acceptable in the world of commercial design.

What is Generative AI?

Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. While the conversation around this technology has centered around AI image and artistic generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create digital videos, documents and experiences, as well as rich images and artwork. AI art generators can also be useful for producing “creative building blocks” such as brushes, vectors, and textures that can add to or form the basis of pieces of content.

Where does Firefly get the data from?

Firefly’s current generative AI model is trained on a dataset from Adobe Stock, along with openly licensed work and public domain content whose copyright has expired.

As Firefly evolves, Adobe is exploring ways creators can train the machine learning model with their own assets so they can generate content that matches their unique style, branding, and design language without the influence of content from other creators. Adobe will continue to listen to and work with the creative community to address future developments in Firefly training models.

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